Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency" for nearly a decade before focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments.
He now has over 124,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com.
His book "UnMarketing: Stop Marketing. Start Engaging" became a national best-seller before it was released. It was also named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version is now available and to be followed by his second book in the Fall of 2012.
"An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010 - Tom Moradpour, PepsiCo, International Marketing Director, Pepsi.
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of "America’s 10 Marketing Gurus" by Business Review USA. Gurus" by Business Review USA.
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